Why you should treat different pages in different ways for SEO

On your storefront, the keyword search terms that you use on the home page should be very different from those that you use on each of your product listing pages. If you try to 'double up' and use the same terms, you can end up bringing visitors to a landing page that doesn't meet their needs. The search engines are very smart and if they find that they are driving visitors to your storefront, only to see them leave (because they went to a landing page that was 'wrong' for them) then you will drop in the rankings.

The BOOST program will teach you about different ways to apply SEO best practices to:

• The Home Page
• Your product listing pages (category, department, brand pages)
• Your product detail pages
• Your informational pages