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BOOST is the new SEO Learning program, brought to you by Vortx. Following the whole program will leave you accomplished in:

  • Understanding search terms and applying your knowledge to your own product set
  • Understanding 'retail intent'
  • Knowing how to improve upon your most-optimized competition
  • Knowing how and where to apply search terms to your storefront to optimize for success
  • Knowing how to send a structured product feed to search engines
  • Knowing how to monitor analytics and adjust your SEO strategy

The program is delivered as "living material", since the Search Engines (Google, Bing etc.) are constantly changing. Did you know, for example, that since September 2020, Google offers to advertise your products on Google Shopping for FREE? (That won't last forever, and when the end of free ads is announced, we'll be here to tell you, and to help you know how to adapt).

BOOST is educational material that is delivered to you, year-round, in a variety of different media styles. There are web pages, PDFs, emailed hints and tips, podcasts, interviews, webinars and quizzes. We strongly believe that people learn in a variety of different ways, and it is our greatest hope that our mixed-media material will answer your needs.




Making selections in the following sections may change the final product price.
This option frees you up to pick one topic from the list below, and have access to all of the material for that chosen topic. If you find that the content, and the style of learning, works for you, then we will credit you with one free month of the full program.
This option provides you with all the material to study at your own pace. You can re-visit topics of particular interest and, since this is a constantly evolving field, new material will always be available to you through your subscription.
Combine all the material with access to your own tutor. Have all your questions answered, plus a 30 minute one-on-one telephone tutoring session every month.


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  • No, thanks, I'll choose a different option