SEO needn't be as scary as we imagine ...

Although a lot is written about the complexity and 'black magic' of SEO, in reality it is very logical and consistent. It is very often nothing more than the application of good old common sense! 

The BOOST program is embedded with 'common sense sanity checks'. These take the form of quizzes and opportunities to test your knowledge and your application of your new learning techniques. 

Make sure that you put yourself through the testing exercises - they work as a safety net to help make sure that all the work you do as part of the BOOST program ends up with high-volume, targeted traffic reaching your storefront.